Innovation Mini-MBA

5 Full Days

Ideate, test, prototype, pitch. End-to-end Innovation Programme

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Course Overview

Become a driver for Innovation within your organisation. The Innovation Mini-MBA is a fully immersive learning experience, focusing on deep-dive case studies and experiential engagement.

This unique programme provides you with the tools to implement lasting innovation in your organisation through the process of Design Thinking. Over the course of 5 days, you will work through B2B and B2C business simulations using case study methods employed by top business schools. The Innovation Mini MBA is designed for participants experiencing a high level of disruption in their industry, who have struggled to monetise their innovation practices or want to create a consistent culture of innovation. The programme delivers a practical end-to-end process with all the innovation models and tools needed for success.

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London: 10-14 April 2023

PRICE: £2200 + VAT (Early bird £2000)

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Why choose this course?

Why choose Innovation Mini-MBA?

Build market winning strategies. Practical impact with a business innovation simulation!
Ideate, test, prototype, pitch. Live the end-to end innovation process
Learn best practice corporate innovation from guest speakers with deep dive case studies
Present your business plan ‘Dragons Den’ style
Join our Alumni of 150+ graduates from Banking, Telecoms, Tech, Not for Profit, Retail, Education and Energy sectors

Who is it for?

Challengers... are looking for the tools to make viable creations that make commercial and strategic sense
Disruptors... are looking to learn about the latest technologies that can help make creations that harness market demand
Innovators... are looking for guidance, inspiration and the tools to turn vision into reality

Programme Modules

Empathize – An introduction to innovation
Validate & Ideate – Idea generation/selection
Prototype – Visualisations and business model
Build – Financials, planning and metrics
Pitch – Finalise the story

Learning Outcomes

Benefits For Professionals

Practically apply tools and methods of innovation in B2B and B2C environments
Develop confidence identifying and selecting innovative strategies
Absorb the challenges of innovation through the creation of practical prototypes
Network with industry leaders and like-minded individuals
Take home an Innovation handbook, tools, research and videos

Benefits For Your Organisation

Drive innovative culture in your business through employee engagement
Equip your innovation ambassadors with the latest tools and framework
Help sustain creativity in your organisation through shared interest
Create cost-effective and easily measurable innovation strategies
Quickly validate ideas to create immediate commercial impact
Understand and overcome the barriers preventing innovation

Testimonials

"Great content mixed with great participants and professional moderators and facilitators"

Deutche Telekom AG, HR Digital & Innovation

"Great, mix of theory, examples, hand-on experience and learning from other participants."

Together Financial Services, Head of Digital Innovation

"The course content and speakers were excellent and the workshops formalised previous experiences into a solid process to use moving forward"

Westfield, Head of Retailer Partnerships

"Creative. Thought-provoking. Fun."

AECOM, Associate Director

"Immersive. Inclusive. Highly engaging."

Innovation Beehive, Capability Director

Programme Details

Module 1

Empathize – define the user problem

Mindset, key tools and models
How does Google drive innovation?
Defining the problem and stakeholder mapping
Creating your persona

Module 2

Validate/Ideation – conduct a problem interview and ideate solutions

Ideation to Drive Innovation (Guest Speaker TBC)
Gathering customer insights
Uncovering the unmet needs
Generating, sorting and prioritising ideas
Group idea selection

Module 3

Prototype – visualise your idea

Embedding Corporate Innovation (Guest Speaker TBC)
Customer journey mapping
Sketching and visualisation
Practical and rapid prototyping
Business model canvas

Module 4

Build – shape your business case, consider new innovation metrics

How to pitch a brilliant idea? (Guest Speaker TBC)
Business model innovation
Picking the right metrics for your project
How to build your business case and secure funding
Utilise effective storytelling and overcome objections

Module 5

Pitch – present your idea to the board

Finalise the story and develop the pitch
Team pitches to industry and innovation experts
Your next steps for enabling change
Wrap up, review and feedback

Is it for you?

This learning experience is for individuals with the drive and ambition to get their careers to the next level and help change how their organisation innovates.

Challengers...

are looking for the tools to make viable creations that make commercial and strategic sense

Disruptors...

are looking to learn about the latest technologies that can help make creations that harness market demand

Innovators...

are looking for guidance, inspiration and the tools to turn vision into reality

Job titles of past delegates

Corporate Innovation Manager, Digital Propositions Director, Senior Product Manager, Proposition Innovation Manager, Lead Designer, Director R&D, Offerings & Strategy Product Manager, Proposition Design Manager, Digital and CX Manager, Customer Experience Manager, Head of Partnerships, Open Innovation Manager, Innovation Consultant, Innovation Practice Lead, Business Analyst, Marketing Manager, Marketing Director, Strategy Manager